THE CORPORATION [14/23] A Private Celebration
Posted by · 25 Comments

14. Branding is not just advertising, it’s production. It’s the dissemination of the idea of the corporation, such as Disney building a town called Celebration, Florida. They are selling the living embodiment of what the Disney brand is supposed to represent. For a playlist of all 23 chapters in order: www.youtube.com
Video Rating: 4 / 5

